Recently, Shangying New Energy’s Malaysia office was officially inaugurated. This marks the company’s transition from “focusing on the domestic market” to a new phase of “rooted in China, serving the world,” ushering in a new era of overseas localization and international services.

Seizing the Momentum to Expand Overseas and Capture New Opportunities in Southeast Asia’s Energy Storage Market

In recent years, Southeast Asia has continued to strengthen its renewable energy policies, leading to explosive growth in demand for photovoltaic and energy storage projects. The region has emerged as one of the world’s most promising core markets for new energy. As a key hub for ASEAN’s energy transition, Malaysia boasts a prominent geographical location and strong regional influence, making it a strategic vantage point for companies looking to deepen their presence in the Southeast Asian market.

Given the region’s unique operating conditions—characterized by high temperatures, high humidity, and high salt fog—the market demands higher standards for the stability, safety, and adaptability of energy storage thermal management systems, which align perfectly with Shangying New Energy’s core technological strengths.

This expansion into Malaysia represents a forward-looking strategic move by the company based on overseas market trends and marks a crucial step in Shangying’s global expansion.

Deepening Local Roots to Build Global Service Capabilities

In the past, Shangying New Energy has deeply rooted itself in the domestic energy storage thermal management market through solid technology, stable delivery, and exceptional service, earning the long-term trust of numerous industry clients.

Today, moving beyond simply exporting products to a model that combines technology export, service export, and localized operations, Shangying New Energy has officially established a cutting-edge service hub in Southeast Asia.

The Malaysia office will undertake the following core functions:

1. Local client engagement and rapid response to needs

2. Technical support for overseas projects and solution implementation

3. On-site after-sales operation and maintenance, and full-lifecycle service assurance

4. Regional market expansion and overseas ecosystem partnerships

This initiative will thoroughly address industry pain points such as communication delays, service delays, and O&M delays for overseas clients, enabling Chinese energy storage thermal management technology to empower global projects with greater efficiency and superior service.

Serving the World: Setting a Model for Chinese New Energy Companies Going Global

In the future, Shangying New Energy will use its Malaysia office as a strategic foothold in Southeast Asia to continuously expand its reach across the entire ASEAN market and steadily broaden its global footprint. We remain committed to supporting the safe, efficient, and low-carbon development of the global energy storage industry through high-quality energy storage thermal management products, specialized technical solutions, and personalized, localized services. From Shanghai to Southeast Asia, serving the world from China.

Shangying New Energy will continue to deepen its expertise in the energy storage thermal management sector with cutting-edge technical capabilities and an open attitude toward collaboration, fully empowering the global energy transition and co-creating a green new energy future with customers worldwide!